Battle of the Heavyweights: Mail Chimp Vs AWeber

There’s a brewing battle in the world of email marketing services heavyweights nowadays, which is really better – Mail Chimp Vs AWeber? It all spun out after a great debate between which email marketing service providers have all the complete task and features that you need in order to launch a successful email marketing campaign.

To be fair with the two email marketing services greats, they are both equally important in terms of their influence, contribution and capabilities. There’s a whole reason behind why they have become the two most popular email marketing services in the world today.

The Mail Chimp vs AWeber debate won’t take us anywhere but the most important thing is to understand what each of these email marketing services can do – what they offer and what their capabilities are. This is important since you will only need one email marketing service provider. You can never have two. And it is crucial to fully understand what each of the service provider’s capabilities are before you make the decision to choose one over the other.

One of the first things that you need to look into is the subscribe/unsubscribe feature. Other important and key things are the deliverability and support system. All these three are being offered by Mail Chimp and AWeber, among the rest of the other email marketing service providers.

Now, let’s take a look at each of the features and capabilities of Mail Chimp and AWeber that way you can better compare and get a learned decision down the line.

Basic Features

AWeber focuses on the capability to send email newsletters easily, which could be up to 700 templates as well as 3,000 stock photos. Mail Chimp on the other hand focuses much on the usability and offers a lot of the drag and drop features for email design, personalization and analytics.

Sign-up Forms

AWeber offers you the capability to create sign up forms with up to 25 fields of information while Mail Chimp requires you to have some HTML knowledge to embed its sign up form to your website.

Email Templates

Mail Chimp edges AWeber out a bit in terms of email templates as it offers you the capability of designing the template from scratch while AWeber offers 700 templates that you can choose from.

Import Complexity

AWeber offers really great ease of importing your contacts and it is capable of accommodating different file types, such as spreadsheets, text formats or copy-paste. Mail Chimp on the other hand offers CSV file and TXT file imports.


Both email service providers offer really outstanding analytics. They don’t have similar or cut-out offering but they win in their own ways. AWeber offers a great dashboard that has crisp information on opens and clicks plus you can track unsubscribers. Mail Chimp has its own version plus an ability to send modified campaign so subscribers who have not clicked on your email yet. Mail Chimp also offers you the chance to compare email performance against your competitors in the industry.

Support System

Both email marketing service providers offer a really great and extensive support system from online tutorials to help guides. Both also offers technical support via email. AWeber ups it a notch by offering a live-chat support plus a toll-free number if you wish to speak to a live customer service person.


Mail Chimp offers a free basic plan that enables you to send up to 12,000 emails and 2,000 subscribers. There’s a paid plan when you go over that limit. The pricing scales depending on your number of subscribers.

AWeber has a simple and straightforward pricing plan, which starts at $19 per month for up to 500 subscribers then increments to $29 per month for 501-2,500 subscribers, $49 per month for 2,501-5,000, $69 per month for 5,001-10,000 and $149 per month for 10,001-25,000. AWeber also offers a free 30-day FREE trial.

Verdict: Mail Chimp Vs AWeber

There’s no denying that Mail Chimp and AWeber are the giants in the industry. What is surprising is that you can never go wrong with choosing either two giants of the email marketing world. The point is that there either is good at different phases in your email marketing strategy as well as your capabilities. This holds true in terms of what aligns to your goals and objectives.

Mail Chimp is a fantastic tool if you are a beginner and just starting out in the email marketing world. It is very user friendly and so cost effective. It has a complete set of features and capabilities that you need when you are starting out but lacks on the options to add affiliate links.

On the other hand, AWeber is complex and costs much money but definitely, if you are fully invested, time and budget perspective, then AWeber will definitely be a great weapon for you to navigate the waters of email marketing.