Mail Chimp Vs AWeber

Battle of the Heavyweights: Mail Chimp Vs AWeber

There’s a brewing battle in the world of email marketing services heavyweights nowadays, which is really better – Mail Chimp Vs AWeber? It all spun out after a great debate between which email marketing service providers have all the complete task and features that you need in order to launch a successful email marketing campaign.

To be fair with the two email marketing services greats, they are both equally important in terms of their influence, contribution and capabilities. There’s a whole reason behind why they have become the two most popular email marketing services in the world today.

The Mail Chimp vs AWeber debate won’t take us anywhere but the most important thing is to understand what each of these email marketing services can do – what they offer and what their capabilities are. This is important since you will only need one email marketing service provider. You can never have two. And it is crucial to fully understand what each of the service provider’s capabilities are before you make the decision to choose one over the other.

One of the first things that you need to look into is the subscribe/unsubscribe feature. Other important and key things are the deliverability and support system. All these three are being offered by Mail Chimp and AWeber, among the rest of the other email marketing service providers.

Now, let’s take a look at each of the features and capabilities of Mail Chimp and AWeber that way you can better compare and get a learned decision down the line.

Basic Features

AWeber focuses on the capability to send email newsletters easily, which could be up to 700 templates as well as 3,000 stock photos. Mail Chimp on the other hand focuses much on the usability and offers a lot of the drag and drop features for email design, personalization and analytics.

Sign-up Forms

AWeber offers you the capability to create sign up forms with up to 25 fields of information while Mail Chimp requires you to have some HTML knowledge to embed its sign up form to your website.

Email Templates

Mail Chimp edges AWeber out a bit in terms of email templates as it offers you the capability of designing the template from scratch while AWeber offers 700 templates that you can choose from.

Import Complexity

AWeber offers really great ease of importing your contacts and it is capable of accommodating different file types, such as spreadsheets, text formats or copy-paste. Mail Chimp on the other hand offers CSV file and TXT file imports.

Analytics

Both email service providers offer really outstanding analytics. They don’t have similar or cut-out offering but they win in their own ways. AWeber offers a great dashboard that has crisp information on opens and clicks plus you can track unsubscribers. Mail Chimp has its own version plus an ability to send modified campaign so subscribers who have not clicked on your email yet. Mail Chimp also offers you the chance to compare email performance against your competitors in the industry.

Support System

Both email marketing service providers offer a really great and extensive support system from online tutorials to help guides. Both also offers technical support via email. AWeber ups it a notch by offering a live-chat support plus a toll-free number if you wish to speak to a live customer service person.

Pricing

Mail Chimp offers a free basic plan that enables you to send up to 12,000 emails and 2,000 subscribers. There’s a paid plan when you go over that limit. The pricing scales depending on your number of subscribers.

AWeber has a simple and straightforward pricing plan, which starts at $19 per month for up to 500 subscribers then increments to $29 per month for 501-2,500 subscribers, $49 per month for 2,501-5,000, $69 per month for 5,001-10,000 and $149 per month for 10,001-25,000. AWeber also offers a free 30-day FREE trial.

Verdict: Mail Chimp Vs AWeber

There’s no denying that Mail Chimp and AWeber are the giants in the industry. What is surprising is that you can never go wrong with choosing either two giants of the email marketing world. The point is that there either is good at different phases in your email marketing strategy as well as your capabilities. This holds true in terms of what aligns to your goals and objectives.

Mail Chimp is a fantastic tool if you are a beginner and just starting out in the email marketing world. It is very user friendly and so cost effective. It has a complete set of features and capabilities that you need when you are starting out but lacks on the options to add affiliate links.

On the other hand, AWeber is complex and costs much money but definitely, if you are fully invested, time and budget perspective, then AWeber will definitely be a great weapon for you to navigate the waters of email marketing.

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Email Marketing Tools

5 Best Email Marketing Tools for Small Business

Now that email marketing is on the rise and the world of e-commerce pretty much demands really powerful and effective email marketing strategies and campaigns, there’s a great demand for email marketing tools to help sustain a cost-effective marketing initiative. Huge corporations have millions of dollars to spend for a marketing campaign and it’s easy for them to invest in the best-of-the-class tools for their marketing operations.

However, for small businesses, there’s a need to be more cognizant and wise in terms of choosing the best email marketing tools to incorporate in a small business environment. Choosing the best email marketing tool can help you easier manage, control and establish direct contact with your customers.

We have put together 5 highly recommended email marketing tools that you can use for your small business. Let’s take a look at each of them below.

Constant Contact

This email marketing tool is perhaps one of the largest as well as the fastest growing email marketing tool in the world today. You might be surprised when you find out that it’s also the easiest to use for beginners.

Constant Contact can help you manage your contacts, email lists, templates and many more. This tool also gives you the ability to access tracking and reporting capabilities, including social media sharing tools, image library and whopping 1GB storage to store your files.

What’s great about Constant Contact is that it offers unsurpassed email, live chat and community support plus a really huge library of resources. On top of that, Constant Contact offers online training and even live seminars that can take place in your neighborhood. These offers allow you to learn the fundamentals of email marketing quickly and even start it like a pro.

All of that combined makes Constant Contact the best email marketing tool for small business. Constant Contact offers a 60-day trial run with no credit card requirement and then a $20/month pricing after the trial.

Drip

Drip is a really powerful marketing tool not only for e-commerce but also for bloggers and even marketers. This is because it offers a wide variety of tools from its really perceptive and intelligent email marketing platform.

Don’t be intimidated by Drip’s amazing and complex looking capabilities. Drip is also a great email marketing tool for beginners. This tool offers add-ons that you can integrate for any popular website building platforms, such as WordPress and WooCommerce. What this does is enable you to easily add sign up forms into your website in order for you to capture more leads.

Those features might be similarly offered by other tools but what sets Drip apart from the competition is its highly intelligent automation of marketing tools, list groups, smart email segmenting, and a whole lot of cool features that enables you to reach specific audiences in your huge email list.

Drip also has a great support options such as Webinars, live chat support, automation training, free guides, excellent documentation and detailed courses. Pricing starts at $41/month and Drip also offer free trial to up to 100 subscribers.

ConvertKit

What best describes ConvertKit is robust. It is designed for professional bloggers, marketers and authors. That being said, ConvertKit is designed to be really easy to use and extremely powerful. ConvertKit also offers content upgrades as well as incentives that includes email signup forms. It does come with an easy to manage auto-responder that enables you to send drip emails.

ConvertKit also offers the capability to easily segment contacts into who have purchased and who are potentially interested. This one great way for marketing automation. ConvertKit has an extensive knowledge base with lots of learning material and a great email based support.

AWeber

AWeber comes out as one of the more popular email marketing tools out in the market today. They offer a wide-range of tools that are powerful and intuitive for small and medium sized businesses. It is an easy to use tool with fairly simple ways of integration to website builder tools such as WordPress. AWeber gives easy access to list management, email templates, email tracking and auto-responders.

GetResponse

Another of the hugely popular and most commonly used email marketing tools in the industry is GetResponse. It is an extremely easy solution with a complete list of packages to help you with your email marketing needs. What sets GetResponse apart from the rest is it is absolutely easy for beginners.

It comes with amazing marketing automation tools that enables you to build smart automated campaigns. GetResponse also has a drag-and-drop builder where you can create segment contacts, campaigns and send content to specific and designated groups without sweat. Pricing starts at $15/month after a 30 day free trial.

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