Email Marketing Tools

5 Best Email Marketing Tools for Small Business

Now that email marketing is on the rise and the world of e-commerce pretty much demands really powerful and effective email marketing strategies and campaigns, there’s a great demand for email marketing tools to help sustain a cost-effective marketing initiative. Huge corporations have millions of dollars to spend for a marketing campaign and it’s easy for them to invest in the best-of-the-class tools for their marketing operations.

However, for small businesses, there’s a need to be more cognizant and wise in terms of choosing the best email marketing tools to incorporate in a small business environment. Choosing the best email marketing tool can help you easier manage, control and establish direct contact with your customers.

We have put together 5 highly recommended email marketing tools that you can use for your small business. Let’s take a look at each of them below.

Constant Contact

This email marketing tool is perhaps one of the largest as well as the fastest growing email marketing tool in the world today. You might be surprised when you find out that it’s also the easiest to use for beginners.

Constant Contact can help you manage your contacts, email lists, templates and many more. This tool also gives you the ability to access tracking and reporting capabilities, including social media sharing tools, image library and whopping 1GB storage to store your files.

What’s great about Constant Contact is that it offers unsurpassed email, live chat and community support plus a really huge library of resources. On top of that, Constant Contact offers online training and even live seminars that can take place in your neighborhood. These offers allow you to learn the fundamentals of email marketing quickly and even start it like a pro.

All of that combined makes Constant Contact the best email marketing tool for small business. Constant Contact offers a 60-day trial run with no credit card requirement and then a $20/month pricing after the trial.

Drip

Drip is a really powerful marketing tool not only for e-commerce but also for bloggers and even marketers. This is because it offers a wide variety of tools from its really perceptive and intelligent email marketing platform.

Don’t be intimidated by Drip’s amazing and complex looking capabilities. Drip is also a great email marketing tool for beginners. This tool offers add-ons that you can integrate for any popular website building platforms, such as WordPress and WooCommerce. What this does is enable you to easily add sign up forms into your website in order for you to capture more leads.

Those features might be similarly offered by other tools but what sets Drip apart from the competition is its highly intelligent automation of marketing tools, list groups, smart email segmenting, and a whole lot of cool features that enables you to reach specific audiences in your huge email list.

Drip also has a great support options such as Webinars, live chat support, automation training, free guides, excellent documentation and detailed courses. Pricing starts at $41/month and Drip also offer free trial to up to 100 subscribers.

ConvertKit

What best describes ConvertKit is robust. It is designed for professional bloggers, marketers and authors. That being said, ConvertKit is designed to be really easy to use and extremely powerful. ConvertKit also offers content upgrades as well as incentives that includes email signup forms. It does come with an easy to manage auto-responder that enables you to send drip emails.

ConvertKit also offers the capability to easily segment contacts into who have purchased and who are potentially interested. This one great way for marketing automation. ConvertKit has an extensive knowledge base with lots of learning material and a great email based support.

AWeber

AWeber comes out as one of the more popular email marketing tools out in the market today. They offer a wide-range of tools that are powerful and intuitive for small and medium sized businesses. It is an easy to use tool with fairly simple ways of integration to website builder tools such as WordPress. AWeber gives easy access to list management, email templates, email tracking and auto-responders.

GetResponse

Another of the hugely popular and most commonly used email marketing tools in the industry is GetResponse. It is an extremely easy solution with a complete list of packages to help you with your email marketing needs. What sets GetResponse apart from the rest is it is absolutely easy for beginners.

It comes with amazing marketing automation tools that enables you to build smart automated campaigns. GetResponse also has a drag-and-drop builder where you can create segment contacts, campaigns and send content to specific and designated groups without sweat. Pricing starts at $15/month after a 30 day free trial.

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Best Email Marketing

Top 10 Best Email Marketing Best Practices

Email marketing is essential to e-commerce. It acts as the nerves of an e-commerce business as it drives stimulus and acts to it, whatever the situation may be. That said, email marketing is not all about making your content looks really great but about high quality production. Achieving this requires a lot of steps to build the likelihood of high deliverability rates. There are a lot of best email marketing best practices out in the Internet today. We have put together and consolidated best of the best practices that you can take to achieve a high quality email marketing practice.

  • Fix your deliverability issue

One of the ways you can fix your deliverability issue is to understand what these issues are and then work on improving them as you go along. There’s no overnight fix but it’s an exercise that will yield better results. A common example of deliverability issue would be emails going straight to spam folders, contacts complaining about unwanted emails, and spam traps.

  • Write a good subject line

We all know that subject lines create an immediate and direct impact to both rates and deliverability. That being said, always make sure to create or write a good subject line.

  • Know common spam keywords

This is very important in order for your email not go straight to the bin or being captured by spam filters. It is best that you know common spam words and avoid them in your subject line and body. Some of these words include win, free deal, bargain and urgent. A word of advice – never ever think of camouflaging these words by splitting them together or joining them. Spam filters are way more intelligent and perceptive nowadays.

  • Understand the importance of multipart messages

There are two versions you can send in an email marketing campaign – the HTML version and the text version. A good best practice is to send these messages together. The importance of sending multipart messages of both content types is because of spam filters. There are email clients who can’t read or recognize HTML so having a text version keeps your email getting through and read by customers.

  • Email text versions

This is simply keeping your email content in a text version instead of getting hung up on HTML versions. The latter is what most email marketers tend to focus on but this really sacrifices their deliverability.

  • Know that size matters

It’s a no-brainer – long emails are a no-no in any email marketing campaigns. Long emails make it too long to download and impacts your deliverability. But how do you know what’s long? There’s really no scientific solution here but a good rule of thumb is anything less than 300KB to make your deliverability within acceptance range.

  • Understand phishing links

Phishing is used by fraudsters to trick people into giving free access their credentials and passwords. Phishing is being filtered strictly by email clients so it is very important to make sure your email content doesn’t include anything malicious or any content that can be easily mistaken as malicious.

  • Offer list-unsubscribe option

One of the best things you can offer your customers is offering them a method to let contacts unsubscribe from your email campaign without the need of clicking a link within the body of an email. You can do this by including a tag in the header where you can display your unsubscribe button at the top of the email.

  • Offer guidelines for opt-in texts

One of the understated item of the best email marketing best practices is a guideline for customers to opt-in or opt-out. In most cases, email marketing campaigns fail to acknowledge the need to help the customer understand what they are subscribing to at the same time offering a method for them to continue receiving emails or unsubscribe. This is perhaps the most important as well as the easiest best practice of an email marketing campaign. Offer a clear explanation to your customer about what they are getting themselves into and offer options to opt-out if they don’t need it. This way you build trust with your customers and surprisingly increase your opt-in rate.

  • Understand the ‘role’ email address and how to avoid them

This is pretty much common in most email marketing campaigns. You can often see email accounts you receive from these email marketing campaigns that start with support@, admin@ and so on and so forth. These are admin email accounts that other companies are using in order to collect incoming emails that will be handled by a specific department or a group within the company. Always be wary of using this and best to avoid using this in your email marketing campaigns.

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Writing Content

Effective Tips in Writing Content for Email Marketing

Email marketing is on the rise. It is the newest thing in the world of business – particularly e-commerce. It has become a prominent and popular form of marketing available in the industry today. It is considered to be effective, personal, and most importantly, very accessible for a wide variety of companies.

Considering all those sweet spots that email marketing has covered, there’s a lot of people wanting to learn how to write content for email marketing and use that into a powerful email marketing strategy for any type of business.

Email marketing is completely different from social media. While social media generates a lot of engagement from the general public, email marketing is more personal and targeted. It is dedicated to engaging a specific set of audience. If you plan to know how to write content for email marketing, you are in luck for today, we have prepared the best list for you to write content for email marketing.

  1. Write a great subject line

The great gatekeeper for an effective email is the subject line. This is the truest in the world of email marketing. This the make or break of an email marketing campaign.

  1. Make your emails personal

General email copy is professional, likely effective and perhaps, would cost much because you will need to hire really great copywriters. But you don’t have to be constrained within this. You can personalize your email copy – insert your customer’s name in the email’s subject line, target the body of your email in a way that it speaks to your customer directly and not in general. Sometimes, it is likely that you get lost in the fray but you can improve down the line. You can be assured that your email won’t be overlooked since you are reaching out to them personally and that’s what differentiates you from everyone else.

  1. Create clear and catchy emails

Here’s a rule of thumb that will definitely cover you for a long period of time – clear emails first and catchy second. Ensure that your email is clear and descriptive before making it catchy. This will make your customers understand what the purpose of your email is and it keeps you away from drawing emails that will not yield any results. In addition, with this type of email content, you are assured of your authority as a business or a company because your customers can see that you can deliver and they can picture their expectations more realistically.

  1. Ensure your subject line is aligned to your copy

This is a common pitfall for email marketing – investing too much on a great copy for the subject without aligning to the entire body of the email. It’s great if you are able to come up with catchy and clear subject line but you have to make sure that it aligns to the email’s body copy. It simply provides more value to your customers on a long term and builds your reputation that will make your customers open your emails in the future.

  1. Keep things relevant

Your email content should be relevant in order to connect to your customers. The overall goal you need to achieve with your email content is to make it more grounded and in-demand for your customers.

  1. Use the second person

The second person is unique and personal, which is apt for email. Your customers will make it easier to relate to the voice of your email when you are trying to reach out and speak directly to them. As a result, it is easier for them to connect with your emails and a high chance of getting interested of opening your follow through emails in the future.

  1. Benefits on top of features

A lot of audience won’t really care about what you are selling. Chances are they have already received the same instruction to buy from other competitors. That being said, your email content shouldn’t directly sell to your audience but offer benefits about what you are selling. Less about the features and more on a realistic picture about what your product or service can offer to your audience.

  1. Short is the best

Email marketing is not the right place to manifest your inner novelist and/or Pulitzer-winning essay. Forget about being verbose and long-winded. Keep things short, direct-to-the-point and value adding. Putting all this together in a brief but striking email can keep your audience interested and keeps you in control of your topic throughout your email campaign duration.

  1. Your personality should shine

Your email is the face of your company – it is the direct representation of your personality sans the face to face interaction. That being said, your email content should show your personal brand and how your company offers benefits to your audience. Being professional remains the priority but don’t be too constrained that you lose your personal touch – it could go miles and could make you stand out from the crowd.

  1. Never spam

Spam is the cardinal sin of email marketing. It is a sure way to get your emails straight to the recycle bin or being reported and blocked. Never forget about this. Your email content should have something crisp and solid to say. Don’t send out email for the sake of sending one. It is going to be no surprise if your audience unsubscribes from your email or worse you might get yourself into hot water.

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