In today’s world of e-commerce and social media revolution, one of the big projects that all businesses undertake is a great email marketing campaign. Regardless of business size, email marketing campaigns have become game changers in this new business and economic landscape. Email marketing campaign is by far, one of the most effective tools for nurturing and strengthening the relationship between customers and business. This is greatly responsible for increases in retention, referrals and repeat sales.
You might wonder, having a small business, what would be the best and most effective email marketing campaign to apply without investing so much cost into the project. Well, you are in great luck as we have put together an awesome list of the top 3 best email marketing for small business.
By the end of this article, you should feel more comfortable in choosing what strategy to apply for your small business to further take off. However, you should understand that there’s a lot of prep work and research that need to be done before you undertake any of our recommended email marketing campaigns below. For starters, you should understand that the primary requisites would be a list of prospects and existing customers.
That being said, you will need to have a list of email addresses. Regardless of where you store them, whether you have memorized them and stored them in a large space within your brain, or you have listed them down into a spreadsheet or wrote them somewhere in one of your notebooks or planners, the basics of the game is to start tracking those email addresses down and get them ready for your campaign. Once they are ready, then you are also now ready to undertake any of our 5 awesome email marketing for small business. Let’s take a look at each of the 3 items below.
- The Warm Up
This first email marketing campaign is for those prospects and/or contacts that you have not engaged for a long time. Or you may have never even sent an email. Either way, this email marketing technique would be the best approach to initiate engagement on what we call your ‘cold’ list. You will also discover that this first email marketing for small business technique is a great way to do before deciding to try the other 4 techniques.
The main goal of the Warm Up technique is to let those prospects and/or customers know what your business is about. Think about reintroducing your business to them. It is important that provide context on why you are reaching out to them as well as explain to them how you will be following up with them in the future with even more valuable emails.
Confused on what to send in an email? A great tactic would be sending a survey to the in order for you to gain feedback from your audience. Keep in mind that you are trying to reintroduce your business and re-engaging your audience, so don’t even think about selling something.
- The Tee Up
The main goal of the Tee Up is just like its name – to ‘tee up’ leads for your sales people. If you think about it closely, you would know that there contacts in your email address list that are already willing to buy and all you need to do is to give them a go signal or make it easy for them to raise their hand and buy.
What you need to keep in mind though that the Tee Up technique is not about asking your contacts directly for a sale but positioning your product or service to help any of your contacts who might need it. To put it simply, you can ask a question in your email, such as, “Do you still need help with [your product or service]?”
- The Flash Sale
The Flash Sale is the most familiar email marketing for small business. It is by far one of the most overused. You might even be a recipient of this really popular email marketing campaign. If you can remember receiving an email asking you for a limited-time sale, then that is the Flash Sale. The beautiful thing about the Flash Sale is it can definitely and literally generate sales on demand with just one click of the button. If you plan to use this email marketing technique, always make sure to put the terms of your sale and select a segment of your whole list that you want to email.